The Effects of Anti Smoking Ads

When people do not want you to do this or that, they usually discourage you by telling you bad things about the product, the problem is sometimes it does the opposite. Anti smoking ads are intended to drive away those potential smokers away from this bad vice and encourage those who are already into it to quit. The problem comes in when those ads which are supposedly there to help prevent smoking has persuaded those exposed to it to do otherwise.
The blame is not to be put solely on the anti smoking ad, because when they were made, there were no ill intentions, there were actually good ones. The problem is how the people especially the peers respond to this kind of media.
When you do not want someone to do something, you would always resort to scaring the person. Even if you might not notice it, you actually frighten the person towards whatever it is, for instance smoking, for him or her not to indulge in such. For example, your younger sibling asked you about smoking, since you do not want him/her to try it, you say something really bad like “it is a bad vice that will kill you” or something of the like to scare him/her away from it. The same is true with anti smoking ads. They usually do this kind of mechanism in different form, may it be in print, film, commercials and etc.
Now that you understand how the anti smoking ads drive away smokers by scaring them let us see what it’s the effect to them really are. Most of the younger and older ones or those who have poor health conditions might be lured by these ads to stay away from smoking but the majority in the adolescent bracket feel the opposite. They are either challenged or curious about the product. This is the time were a person is most adventurous, during their adolescent stage, and they usually find these stuff exciting.
There has been research that young adults usually respond more to what their peers are saying rather than to those ads. Maybe anti smoking campaigns should be done by those in their age bracket. Anti smoking ads aren’t bad, but if there was somehow another way of approach that might reach those adolescents then maybe it should be practiced.